You need to know about the two most popular video hosting platforms so that you can easily decide for yourself. Note:
Starting of 2017 Earlier, Dailymotion announced the complete redesign
and rebrand of its site, app, and advertising strategy. It is set to
re-launch next week. The information below can always be changed as this
platform develops.
Audience Size YouTube vs Dailymotion
YouTube
is the largest of the two platforms, boasting about 1 billion monthly
users worldwide, who watch 1 billion hours of YouTube every day. It is
the second-largest search engine in the world behind its parent company
Google alone.
Sometimes labeled European
YouTube, Dailymotion claims to be the world's largest video-sharing
website with over 300 million users worldwide, watching 3.5 billion
videos a month on the platform.
Price YouTube vs Dailymotion
YouTube's
free hosting comes with unlimited storage which makes it an incredibly
attractive option for online video hosting. The downside? Ads. Lots of
ads and lots of ads. If users want to upgrade, YouTube offers a 9.99/
month subscription called YouTube Red. YouTube Red not only allows
members to watch videos without ads, but also provides access to native
programming, the ability to download videos for offline viewing, and
access to the Music app.
Additional Note: By
default, videos uploaded to YouTube must be capped to a length of 15
minutes. However, this time limit will be lifted once you verify your
channel.
Like YouTube, Dailymotion's business
strategy focuses on monetization through advertising, and as such, it's
free. However, users are limited to 96 video uploads per day, which is
limited to a total of two hours of video per day. Dailymotion also
restricts video length to more than 60 minutes.
Privacy Option - YouTube vs Dailymotion
YouTube
offers three privacy settings for the videos you upload: public,
private, and unlisted. Public videos are publicly accessible to all;
Unlisted videos are only accessible to those who have a URL; Private
videos are for uploaders only and they want to share with specific
users. You can learn more about these different privacy settings and how
to choose the one that best suits your video content - and for what
purpose. YouTube allows uploaders to disable comments on their videos
and embed their videos on any other website (although this prevents the
uploader from embedding videos on their site).
Dailymotion
has the same set of options. Dailymotion includes three privacy
settings suc as public, private, and password-protected videos. Like
YouTube, public videos are for everyone to watch. Private videos on
Dailymotion are only visible to the uploader, where passwords allow the
protected video uploader to create passwords and share them with a
select few.
Analysis YouTube vs Dailymotion
Owned
by Google Analytics Royalty, it only understands that YouTube offers a
large range of Upload Analytics data to monitor the performance of their
channels and videos, including up-to-date metrics and reports. From the
time of viewing they are available in traffic sources and locations,
audience demographics and retention rates, social shares, subscription
rates, and much more in YouTube tics analytics. Uploaders can also link
their Google Account to access more in-depth data.
Dailymotion
offers analysis only to their users engaged in video monetization
advertising. You can read about this later in this blog post.
Advertising and Monetization - YouTube vs Dailymotion Monetization
We've had to wait a while before we can watch this hilarious cat video on YouTube. But they work!
YouTube
ads have proven to be a very successful platform for vendors in the
industry, and various ad formats are available on YouTube through Google
AdWords. Some options are available for vendors such as overlaid banner
ads, excluded and non-excluded video ads, and sponsored cards. Content
creators can monetize their videos by joining the YouTube Creator
Partner Program and signing in to Google Adsense. However, YouTube will
not serve ads on any of the accounts that have received less than 1000
subscribers and 4000 watch hours in previous 12 months.
Dailymotion
offers many advertising options for advertisers, including instream,
display, and rich media formats. They offer their Openweed program as a
means of "monetizing" content creators. This video-on-demand program
allows content creators to sell their videos; They can choose the price,
format, and player, broadcast only on Dailymotion (as well as anywhere
they choose), and gain access to the statistics of these videos and
makes 10% of profit from the creator videos as Dailymotion commission.
B-roll
Exciting
things ahead for Dailymotion! It is hoped that with their
soon-to-launch new design, they will attract viewers through
partnerships with media and entertainment brands such as Universal
Music, Disney, GQ, The New Yorker, Vogue, and more. They promise to
deliver a more intuitive ad format for a more fluid user experience and
will divide their video content into four themes with an emphasis on
premium content: news, sports, music, and entertainment. While
user-generated videos will be welcome, Dailymotion will focus on older
demographics. We can't wait to see how this video hosting turns into a
game!
Conclusion
Choosing
the right platform for your video content depends on what kind of
analysis you need most to reach your audience, pricing, monetize,
advertise, and grow your business or online presence to the best of your
ability.
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