Free Best SEO Tools Tips for Beginners
To
improve the visibility of a website in search engines, it is essential
to know and manage SEO tools that help us carry out an analysis and be
able to design a strategy and an action plan to improve our organic
traffic.
What
SEO tools do you use in your day to day? Surely you already know many
of the ones we are going to deal with. But I'm also sure you're in for
some surprises. Let's see them.
The Best of SEO Tools 2023:
1. SeoTools for Excel
2.Analytics Edge
3.Google Search Console
4.Analytics
5.Google Tag Manager
6. Semrush
7. Sistrix
8. SEO power suite
9. SEO Profiler
10.SEO Monitor
11.Moz
12. Xovi
13. Screaming Frog
14.Similar website
15.Metricspot
16.Webgrader
17.Alexa
18. SEO Quake
19. Majestic SEO
20. Ahrefs
21. SEO box
22.RankTrackr
23.Ranger Rank
24. AccuRanker
25. SEOlyze
26.GoogleTrends
27.Global Market Finder
28.Copyscape
29. Wayback Machine
30. H-Supertools
31. Smallseotools
The Best of SEO tools: EXCEL
Surely
you expected us to start with a renowned tool, or with a new one that
you did not know yet. But the truth is that the best SEO tool is, and
will continue to be, a spreadsheet.
All
the information that we obtain from different programs such as Semrush,
Screaming Frog, or any other, in the end, we dump it into an Excel
sheet to be able to work with the information through filters and
dynamic tables.
Therefore, the first tools that we are going to discuss are two Excel extensions for SEO .
1. SeoTools for Excel
This
extension for Excel opens up an immense range of possibilities. It
includes numerous formulas in Excel that will make our work much easier,
and above all, they will save us a lot of time. For example, if I have a
list of URLs, and I want to know their metatags (Titles, H1,
Metadescription...), with a simple formula I can obtain said
information.
In addition, this functionality connects with many tools to be able to work on your information directly from the spreadsheet.
It
is a paid tool, but it has a limited free version. Without a doubt, a
tool to try in your day to day. Its disadvantage is that if you don't
have a powerful computer, it may slow down your use of it.
2. Analytics Edge
Plugin
for Excel that connects with the Analytics API and allows you to work
with the information directly in your spreadsheet. Like the previous
one, it can slow down the use of your computer, and it is also paid with
a free basic account.
Now, if you are one of
those who export a lot of Analytics data to work with Excel, this
functionality will save you a lot of work time.
3. Google Search Console
It
will help us to manage everything related to the indexing of our
website in Google. In addition, Google has released a new version that
offers us a larger data window, has improved some features, and
incorporated some new ones, such as the mobile usability report.
At this point, we must add the tools provided by other search engines, such as Bing Webmaster tools , or Yandex Webmaster .
4. Analytics
Although
it is not directly an SEO tool, a web analytics tool, such as Google
Analytics, for example, will be essential for us to understand user
behavior.
5. Google Tag Manager
The
Google tag container. Not that it is essential for SEO. In fact, you
can work on the SEO of a website without having this tool installed.
However, it seems appropriate to include it as a basic tool because it
will greatly facilitate the task of installing tags on our website
without the need to overload the website with code.
SEO suite
There
are many suite-type tools, and new ones appear every day, which promise
to work on all aspects of SEO. Each one has its strengths, and many
professionals and agencies combine the use of several of them.
These are some of the best known suites:
6. Semrush
I
have always seen this suite as a panel where I can see the metrics of
the competition. In fact, much of their advertising goes along these
lines. I was once told that Semrush is like having your competition's
Analytics, and although it is not entirely true, this tool is what it
has always claimed: "competitive analysis".
Later,
it has been incorporating a multitude of functionalities, turning it
into a super complete suite. Some of its functions are:
- website audit
- Keyword ranking tracking
- Link Audit
- On-page analysis
- Organic and paid competitor research, among many others
7. Sistrix
This
tool is gaining more and more followers. And it is not surprising,
since it is one of the most complete. It offers 5 different modules:
- SEO : where they include their own visibility index, and allows you to carry out many in-depth analyzes of your positioning, and that of your competition.
- Links : to analyze the links.
- Optimizer : to improve the on page optimization of your site.
- Ads : for the analysis of Adwords PPC campaigns (yours and the competition).
- Social : Focused on finding content to share.
8. SEO power suite
Unlike
the previous ones, this suite is a software to download to your
computer, it is not an online tool. It has 4 different modules:
- Ranktracker : for ranking monitoring and keyword research.
- Website Auditor : to perform web audits and on page analysis.
- Seo SpyGlass : backlink analysis with its own index: Seo Power Suite Link Explorer.
- Link Assistant : to get ideas of where to try to link to your website within your link building strategy . In addition, it allows you to contact the webmasters of those sites directly from the application.
- Buzz Bundle : This module has been taken apart from the SEO suite and is focused on the management of RRSS, both in content publication, as well as in the tracking of conversations and extraction of statistics.
9. SEO Profiler
Another
very complete suite that offers up to 12 different modules: ranking
monitoring, link analysis, on-page optimization, and keyword research,
among others.
10. SEO Monitor
It has 3 unique solutions that make it different from other SEO suites:
- Accurate (not provided) solution : allows you to unlock the hidden traffic “not provided” from Google Analytics and to know the data that the free Google tool does not provide us, in order to analyze 100% of the traffic on our website at the level of keywords.
- Brand and non-brand organic traffic segmentation : segments web traffic between users who enter it because they know the brand, and those who enter it for the first time without knowing it, and thus know the true impact of SEO on traffic organic.
- Business Case Builder : predicts the growth of both organic and paid traffic, according to the parameters that we are optimizing and the budget in Adwords. This tool is what they call.
11. Moz
Moz
is the brand that established the alternative to Google's famous Page
Rank: the DA (Domain Authority), and the PA (Page Authority). Measures
that we use to measure the authority of a website, or of a specific URL.
Well,
the suite they offer also has many features, among which are: keyword
ranking, keyword research, link analysis with its own metrics, web audit
tracking, etc.
12. Xovi
It
is quite complete, and in addition to dealing with everything related to
SEO, it also includes affiliate marketing management, since it
communicates with the main affiliate networks to offer you a detailed
analysis, both of you and the competition. It also allows the
optimization of PPC campaigns, the management of social profiles and
monitoring of links on social networks. All this makes it one of the
most complete suites on the market.
SEO Tools for an Audit
The
tool for performing an SEO audit par excellence is the Screaming Frog.
However, there are many other tools. Some very complete, and others to
carry out a very basic audit that serves as a starting point.
13. Screaming Frog
As
we have already mentioned, the most complete of all. With it you will
be able to track all the URLs of a website, and carry out a multitude of
analyses: broken links, discover duplicate content, analyze all the
meta tags, generate a sitemap, etc.
At first it
is not a very intuitive tool, but it has many tutorials. The truth is
that once everything it allows us is known, it is one of the most
powerful tools to carry out an SEO audit.
On
the other hand, there are plenty of free tools that can give us a first
insight into the state of health of a website. Some of them are:
14. Similar website
It
was born with the idea of comparing similar sites, and it also offers
estimates of traffic and links, and allows you to know the competitors
of a website, to then carry out the keyword study of each one. It has an
extension for Chrome.
15. Metricspot
Similar
to the previous one and allows you to download the info in pdf. It also
has an extension for the browser, and it complements very well with
others, offering some relevant parameter that others do not offer, such
as the technologies used on the web or the text/code ratio.
16. Webgrader
From
the creators of the HubSpot tool, an Automation Marketing tool, here
they offer a free first basic audit of onpage factors. It is very
graphic and didactic, since it scores the different parameters analyzed,
and includes links to articles from the Hubspot blog to solve the
errors that it has detected.
17.Alexa
This
famous tool is known for creating its own popularity ranking. Users who
have downloaded their toolbar provide their browsing behavior, so in
its free version we can complement the previous data with some more
demographic information.
18. SEO Quake
This
free SEMRush tool is its browser extension, which allows us to select a
series of parameters such as estimated traffic, Alexa ranking and many
more, so that they appear below each result in the Google SERP. And by
clicking on its icon we obtain a diagnosis of the domain, including
onpage audit, backlink analysis and keyword density.
SEO Tools for Link Analysis
Regarding backlink or link analysis, there are two tools that have always stood out as the most powerful in this field:
19. Majestic SEO
It
uses two concepts, the CT ( Citation Flow ) and the TF ( Trust Flow ).
The first refers to the number of incoming links, and the second to
their quality. If we divide the TF by the CT we obtain a parameter where
above 1 we would have more quality than quantity.
20. Ahrefs
It
allows both the analysis of the backlinks as a whole, as well as a
detailed analysis of each one, and the analysis of the links of the
competition. Therefore, it becomes a very powerful and complete tool.
Especially because you can find out what the competition is doing in
this section of link building and take advantage of opportunities.
Position Ranking Tools
If instead of a suite, we only want to have tools to monitor the ranking of keywords, we have many alternatives in this field:
21. SEO box
It
is a small device that we connect to the network and to the current of
our home or office. It has been developed by a group of Spanish
programmers and engineers. In fact, at the moment they only operate in
Spain, and their users speak wonders of their results, especially for
their ability to offer real-time and geopositioned results (that is, my
position in Google is not the same in Madrid as in Alicante). .Once we
acquire the device, these are the modules that it offers us:
- Rankbox : monitor the positions of the keywords while we optimize the SEO on page.
- Geobox : allows you to monitor and track local positioning by cities.
- Cachebox : to know how often the Google robot visits your page and saves it in its cache.
- CTRbox : focused on boosting the CTR of the web and thus improving user experience data to boost rankings.
22. RankTrackr
Track
keywords fairly accurately, and locally (by region, city, or zip code).
Its dashboard is quite intuitive, and includes Adwords data (CPC and
search volume), competitor analysis and automatic reporting. If your
work is mainly based on monitoring keywords, their price is very
affordable and they boast of having the highest precision in this task.
23. Ranger Rank
Very
similar to the previous one, but it adds functionalities: on-page
analysis, social profile analysis, backlink analysis and monitoring.
24. AccuRanker
It
allows you to monitor keywords in search engines and social networks,
monitor the competition and automate the sending of personalized
reports, and integrates with Analytics and Search Console.
SEO tool for on-page optimization
25. SEOlyze
Its
strong point is content optimization, and for this reason it has become
the quintessential tool for writers and bloggers. It offers the famous
TF-ITF analysis (“ Term Frequency, Invers Document Frequency ”), where
it tells us, for a given text, the frequency of a term and its relevance
in the document. You can do this analysis for your competitors in the
SERP and attack the semantic keyword strategy to position yourself ahead
of them using relevant keywords in the content.
In
addition, the tool offers us other suite-style features, such as
keyword monitoring, on-page recommendations, connection to Search
Console, and more.
Other SEO utilities
Finally, here is a small compilation of utilities that can come in handy in your daily work.
26 .GoogleTrends
Google's fantastic tool to detect trends in searches.
27.Global Market Finder
Another Google tool, to search for keywords in other languages.
28. Copyscape
This
tool allows you to detect duplicate content, which from the Panda
algorithm, Google not only penalizes the duplicate page but also affects
the rest of the web. This tool is very useful for bloggers, as they can
find out if their content has been plagiarized. In its free version it
lets you check if there are identical or very similar texts, and in its
paid version it tracks your pages every week to check if they have been
copied.
29. Wayback Machine
As a file, it stores the caches of the websites and shows us what a certain domain looked like in the past.
30. H-Supertools
Free Keyword Research Tool The Best Alternative to Google Keyword Planner
Google
has a free keyword tool called Google Keyword Planner to know the exact
phrases people use. You cannot see the actual monthly search volume
with the Keyword Planner. For that, you may need to run an AdWords
campaign.
31. Smallseotools
For
webmasters & SEO professionals, free, powerful & efficient
keyword tools that provide you with thorough keyword research &
analysis.
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