What is SEO and how it works?

Search engine optimization is defined as a process or technique of making your website optimized in such a way to improve the volume and quality of traffic to a website via natural (organic) search results to make it easier for the search engines to find it.  

Read on to find out what exactly SEO is about?

SEO's objective to get a site higher in ranking because the higher a site “ranks”, more searchers will visit that site. What internet visitors may look for, to assist them with sites giving what they are engrossed in finding out, is all done via SEO. The best way to drive traffic to your website is through search engine optimization.

 

The basic point to be kept in mind is that each and every page of your website is an exclusive unit and has to be treated aptly for search engine optimization. SEO efforts involve site’s coding, presentation, structure analysis, keyword analysis, adding unique content, meta tags, link generation, competitor analysis and so on.

SEO can be categorized into on-page and off-page optimization techniques. On-page optimization techniques are applied to the webpage to get ranked highly in the search engines for specified keyword searches. Whereas off-page optimization techniques involve the creation and management of all offsite activities that play a crucial role in getting high Search Engine rankings.

We provide you with the best quality search engine optimization which is a mix of good design, quality content and user-friendliness considering how search algorithms work and what people search for, to improve your rankings on search engine results pages and boost traffic to your website.

Competitor Analysis

Competitor Analysis is the study of the competitor and making comparisons. Competitor analysis helps in establishing the position of the competition and also helps to find out various techniques used by competitors using what we can build a better concept as to what works and what doesn’t. In the case of search engine optimization the competitor analysis can be done on the following basis after choosing a viable competitor:

• Total pages cached of the competitor website


• Backlinks the competitor website possess and the quality check of the backlinks.


• The home page PR


• The inner pages PR


• Keywords targeted by the competitor


• Whether the site ranks in top 10


• The total pages

The analysis can be done by making use of the various analysis tool available or can gather information manually as well. By analyzing these factors we can draw a comparison map and improve our SEO strategies accordingly and get ranking for our websites.

Directory Submissions:

 Seo is not the same old job how it used to b in its olden days. With google’s LSI (Latent Symantec Indexing) in place, google emphasizes more on incoming links nowadays. As directories just like search engines but the only difference between them are that, directories are human edited and search engines are crawler based.

SE’s gives importance to the sites that are listed in directories because a vote from a directory like DMOZ.org is much higher to SE crawlers. With the help of our directory submission campaign, your sites will be listed in many directories with high PR. Once your site is listed in those directories you will get more one-way incoming links and hence your SERPs will be improved.

Header Tags:

Heading tags are important to SEO efforts because the key phrases contained in it gets extra weightage from the search engines. It will give a bit of boost when key phrases are used within your web pages.

A header tag is basically a HTML tag that designates headlines in the body copy of a website. These tags use the format and are designated in importance by the numbers 1 through 6. (1 being the largest headline.)

The targeted keywords if placed in these header tags give a boost as the search engine recognizes it as an important keyphrase of that page and there are chances to get high page ranking and show up in the search engine results.

Interior or Internal Linking

Interior linking actually means internal linking. It is basically placing the links which are interconnecting the pages within the web site. The main purpose of internal linking is for the following benefits it carries along with it:

• Search engine crawling becomes easier. For instance, if the index page has a link from it to the inner pages then there are chances of the inner pages also getting crawled.


• The inbound links which the index page carries with it will also get distributed to the inner pages if there are interconnected links placed in that page.

Link Generation:

The extent of inbound links to a web page has become a means of assessing the value of that page by all the search engines. The logic behind this being that if someone has bothered to provide a link to the page, there must be something worthwhile on it, and the more links there are, the more worthwhile it must be.

Thus link generation is an an important and essential off-page factor of search engine optimization. The first consideration you have to make in your link-building efforts is who should be linking to you and whom you should link to. Not just the quantity, the quality of inbound links is what is more important because the google PageRank of the page is usually measured based on the quality of the page where the link is located.

A lot of different programs exist to generate links. They are as follows:

Directory submissions - links are submitted to directories with high page rank and to the relevant category to which the website belongs.

Article submissions - Using relevant keywords as anchor text in the articles and submitting them to article directories like ezine.

Reciprocal linking - Also called link exchange basically involves two-way e-mail requests, acceptance of outside exchange requests, e-mail exchange requests sent from the company to other relevant websites.

3 way linking- The situation is simple. For instance, an article of site A, which is your site, is linked to a similar article at site B which link back to site A's index page from site C's index. The cycle of a three-way linking is somewhat completed. In each link every site involved get a one-way link.

Blogging- Creating a blog and submit it to blog directories (to get one-way links), updating the postings, timely posting, keyword placement in the blog will help in building links.

With these practices in place, the link building efforts through time-consuming will be worth the effort.

Meta Tags:

Meta Tags are an important component in SEO. Meta tags are hidden HTML tags of an HTML document that are not displayed in a browser but provide a browser or search engine robot with useful information. Website owners can now use this resource to control their positioning and descriptions in search engine results. Thus many search engines have considered reading meta tags as part of their indexing formulas.

There are several kinds of meta tags but the most important ones which are strongly suggested for SEO are:

Description Meta Tag:

Description tag gives a brief summary of the content of your web content and helps both the search engines and the visitors to determine the relevancy of your web page of the site. In case of description tag its good to have a unique summary on every page of the website. And it is also important that the description is worded properly in order to entice people to click on your link and allow search engines to show your website in the search results for the exact phrase that has been queried.

Description tag is one of the principle tags that is looked for by the search engines while indexing your website and therefore it helps in controlling the description of your listing in some search engines for certain search queries and show up in the results.

Keywords Meta Tag:

Search engines support meta tags which use keywords on their pages. Search engines use keywords tag as a means to categorize website based on search engines indexing algorithms. It is therefore essential to choose keywords that are relevant to the site and avoid excessive repetition as many search engines will penalize rankings for such attempts. Focus should be on the main keywords and then elaborate further using other related words.

Copywriting:

Copywriting on websites refers to the methods of writing and wording used to achieve higher rankings in search engines. Also referred to as content writing on web pages it includes strategic placement and repetition of keywords and keyword phrases. Search engine algorithms becoming smarter every day, SEO copywriting is more and more about writing for human visitors as well as for search engines, about offering good quality, relevant and readable content written in an SEO-wise manner.

SEO copywriting is essential in order to increase the chance of visibility of content both to the search engines and the customer, thereby increasing traffic and conversions for a website.

Keyword Analysis:

To venture into the world of SEO the first thing to do is to find appropriate keywords. It is very essential to target the right keywords or key phrases. It’s all well if it’s the perfect keyword but it it isn’t you could wind up spending a lot of time and money pursuing a ranking that either will never happen or will provide very little value to your site. How do we start keyword research then? Find the answer out here:

First and foremost consider the following factors:

1. Choose the keywords or target the phrase which has relevancy to your site and its content
2. Search Count or Frequency- how many people are searching for this keyphrase?
3. Competition – how competitive it is?

In the next step you can start the keyword research by the help of keyword research tool. There are many to choose from, the most popular being word tracker and overture tool. Check the search frequency, sort the keywords as per the searches and check the competition. Through google search results of the keyword find out the competition and choose the one which has less competition with high search count as it becomes easier to achieve the desired results quickly.

It is usually best to focus on one primary phrase that best suits your site in case of organic SEO while targeting more specific secondary phrases for relevant sections of your site. However, the phrases to target depending on the size of your site.

 

Using appropriate keywords gives the best chance for success in SEO. Thus doing some research, knowing the level of competition and search frequencies to find the best target keyword is the groundwork for SEO

Title tag:

Title tag plays a major role in affecting the rankings of your site in all the major search engines. It has to be worked in such a way that all your major phrases of the page are placed in title tags and also make sure that every page of your site uses a unique tag. It is the title tag that is displayed at the top of the web browser and used by all crawlers of the search engines to display a link to your website.

The title tag is the most important on-page factors as the search engines give credence in their indexing algorithms. The great title actually helps to get more traffic than the sites that rank better. A good title will always balance lower rankings and with the ability to edit title tag appropriately one can increase the ranking of the website.

Title optimization is essential more so ever not only for search engines to the index but also for the visitors who visually scan the listings and decide which result to click on.

Thus the title tag of the website must be optimized in such a way that there strikes the right balance between the two, the search engine and the visitors to capture the traffic.

Website Structure Analysis:

It is necessary to have an appreciation of how a single website relates to the world wide web for effective search engine optimization. Thus website structure plays an important role.

Website Structure Analysis actually means website architecture. It is an approach to the design and planning of websites that involve certain criteria like technical, aesthetic, and functional. The main focus is on the user and user requirements in designing the structure of the website. Attention is primarily given to web content, usability, interaction design, information, and web design.

In the case of search engine optimization, the navigation schemes of the website should be created most importantly for use by visitors. Through usability testing, we can easily determine what type of navigation schemes visitors prefer. For example a text-based or graphics-based one.

PPC - Pay Per Click

Pay Per Click or PPC is an advertising model employed by Search Engines to allow you to pay when a user actually clicks on an ad to visit your site.

Pay Per Click involves you bidding against other websites on the Internet for the search terms that you wish your website to be found for. These are the results in search engines that you will see highlighted and listed down the right-hand side or above the natural listings of the screen and are called “Sponsored Listings”.

PPC ads will generate immediate visibility for your website by getting you placed on Search Engine Results Pages as well as affiliated network sites for the desired keywords. Apart from generating fast results, PPC advertising also gives you high quality targeted traffic. Since PPC ads are linked with targeted keywords, your ads will be shown only to people who use the relevant search terms. Thus, there will be a high probability of your ad being clicked and your site visited and visitors may become your customers.

With PPC, you pay only for the traffic that your site gets from the ad. Thus, your investment per click is clearly laid out and easily measurable. If you are launching a new website, then PPC advertising can provide you the best result than any other technique with the highest conversion rate.

For a website to be successful first and foremost, it should satisfy your target audience. At the same time by making sites simple and easily accessible we will be providing the easiest path for the search engine robots to index our site. This strategy helps in the long-run success of search engine optimization. No matter how often the search engines algorithm changes the good content and simple navigation is always rewarded.

Search engine friendly design: The easier the navigation and the more text on the page the better it is not only for the visitor but also for the search engine robots. Certain points to be considered while designing a search engine friendly site are not to include long javascript in the source code, dynamically generated pages, frames, and so on as the search engine robots have difficulty in crawling them.

However, there are techniques to overcome the problems with indexing but the best way to assure that the pages will be indexed is to keep them simple and ensure return visits both from the search engines and the visitors as well.

The title is generally the five-word sentence shown as the main link in an ad’s display.

An eye-catching ad is likely to receive a higher click-through rate than a listing that does not attract at all. In any PPC campaign, ads with keywords in the title i.e, a well-optimized title and description get more click-throughs than listings without keywords in the titles and descriptions.

Research shows that ads in which keywords are included in both title and description receive a 50% higher CTR than listings which have the keyword in the title only.

If the user sees exactly what he she is looking for in the title and description then the chances of a click to find out more is more.

If the title describes the kind of service you are promoting, it will result in genuinely interested customers to your website and thus resulting in a good rate of conversions.

We make sure that the title and description are spots on. Attractive enough to get people in and most of all clear enough that they're coming in for the right reasons.

Negative Keywords' Role in PPC

Negative keywords are search terms that prevent your PPC ads from being shown. Negative keywords are helpful to increase ROI by eliminating searches that are on the same subject and match the target keywords for the PPC ads but have a non-commercial intent, so are unlikely to convert to commercial customers.

As your ads won't show up when those words are included in the search term. You can improve your campaign as you're not paying for clicks from visitors who are looking for products or services that you don't offer and at the same time, your CTR (Click through Rate) will go up because you're improving your ability to target real prospects.

The higher the CTR, the more money Google or Yahoo stands to make from your campaign, so they'll show your ad more frequently even at the same bid price.

PPC Landing Page

Landing Page is a specialized page where visitors are directed to once they have clicked on the ad. The landing page is usually focused on a particular product or service with the aim of getting the visitor to buy or take some form of action that will ultimately lead to a sale.

The landing page is an ad campaign only chance to convert online searchers into leads or customers. It is the first page on a website that users see when they click on the search engine listing or ad listings.

Visitors should not be disappointed when they land on the page, there should be something to hold their interest, and they should provide what it has promised via PPC ads which will result in a legitimate sale or a conversion.

If the PPC ads are relevant to the search terms, then good number of clicks are assured and every click increases the ads’ expenditure; however, it all depends upon the landing page to see that it is offering enough benefits for the visitors to stay and generate ROI.

Keyword Research for PPC

Keywords play a crucial role in Pay Per Click Advertising. Finding out which terms or keywords to target for a PPC advertising campaign is the basis for advertising’s success. A good keyword-based PPC advertising campaign will not only target the most popular keywords but also the widest range of keywords that visitors use.

If you bid on the wrong keywords in a PPC campaign, your budget will suffer severely. The visitors visiting to your site may not be interested in what you offer or might have been looking for something else and accidentally landed on your site.

Under such circumstances, there will be very few genuine conversions and you will quickly run out of money. Without knowing the niche keywords for the market you are targeting, it is impossible for a campaign to be successful. The only way to find out which keywords are the best for a site is research and testing.

Keyword Research for a PPC campaign is all about finding great niche keywords with low competitors and high conversion rate. That is exactly what we do.

keyword Matching for PPC

Once the targeted keywords on which you want to bid on is decided, the next step is to decide what targeting match to use. In a common sense its how you want the search engines to match them up to user queries.

Basically, there are four different keyword matching options. By implementing the appropriate keyword matching options you can get better ROI.

Exact Match or Standard Match:

By applying Exact Match or Standard Match strategy your ad will only be served up when a user searches for the specific word or phrase you are bidding on. Exact match is the most targeted option. Even though you won't receive as many impressions with an exact match, you'll likely get the most targeted clicks.

Broad Match:

This keyword match is the default option in a PPC campaign. In this option, the ad will appear in search results when any combination of the words in the keyword phrase is used in a search.

Phrase Match:

Phrase match will only show your ad when a search contains your phrase-matched keyword i.e. the search may have additional words before or after your phrase but not in between.

Negative Match:

Negative matching allows you to choose which terms do not specifically apply to the services or products you offer. Your ads will not be displayed for the search terms which you have chosen as a negative term.

PPC Day Partying

Day partying is an option in a PPC campaign in which you can schedule when you want the ads in the campaign to run and apply bid multipliers during certain times of the day. The advertiser can limit the PPC campaigns to only a few hours per day or few days in a week. For example, you may find it worthwhile to have your PPC advertisements run only during morning hours, as opposed to the entire day. And vice versa for other markets and audiences depending on your targeted visitors.

By limiting your ad campaigns to run only those times which give better conversions and increases your ROI.

PPC Campaign Setup

The first step in setting up a Pay Per Click campaign is to create an advertising account with a selected search engine or engines. Creating and maintaining a pay per click account is not technically difficult but it's time-consuming. 

Every PPC campaign varies from website to website. Creating a PPC campaign for a reputed website will definitely differ from a PPC campaign for a new website.

The campaign needs to be set up in a logical manner and it should be clear enough to track the effectiveness of each ad and keyword. That will be essential to tuning the campaigns for maximum performance and minimum cost.

The most important part of setting up a PPC campaign is linking it in with Web Analytics to analyze the quality of the traffic that comes from each individual ad and keyword.

We understand the SERP strategies and know-how to get the right results. We are masters in professional campaign set-up for Pay Per Click Ads. Our strategies for managing a successful pay-per-click campaign will boost your company's search engine ranking through a professionally researched and managed campaign set-up

Creative Design

We're specialized in developing websites that work. We've deep level expertise in designing websites that succeed by bringing in inquiries, which generate sales and are an asset to your business.

As a website design company, we offer a full-circle approach in website design and web development where the actual web designing effort covers only a certain percentage of the entire project pie; our website designing services covers strategic planning, business intelligence, creative, application development, product/service promotion, and solution maintenance. Most of our time goes into understanding your business objectives, defining the problem, and finally designing the best possible solution. Your website can offer you the best return for your investment if done correctly.

Our Creative Team is made up of individuals who have backgrounds in the online marketing fields of Usability and Accessibility skills, which gives us a distinct advantage of Designing and creating a website from a user’s perspective, as well as making it more compatible per SEO guidelines for various search engines.

Creative design is a professional based work for a website that involves a lot of procedures to be followed.

Web Site Design: A web site is a collection of web pages comprising a particular topic or subject. Web site designing is a well-organized page element about a particular topic. A web site can be compared to a book, where each page of the book is a web page. Web site design does not mean comprised elements of photoshop, flash, images… and so on. It needs well-oriented navigation and user-friendly elements.

Logo Design: Logos lend an identity to any organization. As such, a logo design should have the power to create an immediate/instant impact on the people. We understand your business requirements and creative logo designs to give perfect shape to your dreams.

Naming: The importance of website domain name and its identity is as important as the identity of a human being. A domain name is very important for one's popularity in the competitive global market. There is a need to advertise the company’s profile but the inner pages are to be search engine friendly having keywords in the URL.

Identity Development: Identity Developments don't view a website as some "thing" that you go out and get. Your website is a part of your business. Your web site interacts with your customers and clients and markets your products/ brings business for you. To have a strong presence in online requires a lot of Identities, which can be attained only through Identity development.

Web Site Design
A web site is a collection of web pages comprising of a particular topic or subject. Web site designing is a well-organized page element about a particular topic. A web site can be compared to a book, where each page of the book is a web page. Web site design does not mean a comprised elements of photoshop, flash, images… and so on. It needs well-oriented navigation and user-friendly elements.
The basic aspects of a web design are:

• Content
• Usability
• Appearance
• Visibility

Content: The most important aspect of a web page is content. Content retains the user and its importance.

Usability: The web site must be user friendly in all issues. It must have good navigation and flow, Easy to understand elements.

Appearance: A Web site typically consists of text and images. The appearance of the web site must be attractive.

Visibility: Getting a web site attractive is only a half job done, its presence online and visibility in the search engines completes the tasks. The success rate of a web site can be measured only through the number of visitors and the time they spend on your site. Our expertise in W3C (International Standards) compliant and search engine friendly web site design and development will enhance your company’s profile in the internet medium.


We follow specific and pre-laid procedures for developing your web site. This is done keeping users in mind.

Purpose: A defined purpose must be there to get a user-friendly design. We have to focus on our final objective like If you want the user to have interaction or if you want to have an information-based web site only. There is always an added advantage if we have a pre-defined purpose of a web site.
Audience: A clearly defined objective of the site as well as an understanding of what visitors want to do/feel when they come to your site will help to identify the target audience. A list of characteristics common to the users such as:

• Audience Characteristics
• Information Preferences
• Computer Specifications
• Web Experience

Taking into account the characteristics of the audience will allow an effective website to be created that will deliver the desired content to the target audience. Some times there is a need to consider the geographically based audiences as there may be a variation i.e. preferences for the audience of different regions.


Planning: Considering all the above factors, a blueprint of what the final product will have to be prepared. This is to ensure that there is a stipulated target from the design point of view.

Identity Development

Identity Developments don't view a website as some "thing" that you go out and get. Your website is a part of your business. Your web site interacts with your customers and clients and markets your products/ brings business for you. To have a strong presence in online requires a lot of Identities, which can be attained only through Identity development.


Identity Developments is more of SEO work. It's not about designing a website... it's about marketing the company’s product/image. Identity Developments isn't about offering discounts or cheap services... it's about offering excellent value and the service you expect and deserve. It's about taking care of your customer needs and trust. It’s not just about web presence; it implies your business, brand, and image.


Identity development is done through online posting of articles and blog submissions. Blogging and article submissions help in improving your online identity. The identity of your company or product or service is improved only if you have a strong presence on the internet market which is possible through Blogging, articles, and press releases. There are different ways that are followed to have identity development:

• Content Blogging Strategy.
• Blogging Platform Choice.
• Blogging Outreach Strategy.
• Communications Planning.
• Blog Writing.
• Article Submissions.
• Press Releases.

Identity development and branding isn't just for multinationals with huge budgets; small and medium-sized businesses can and should create an effective brand that is instantly recognized by their audience.