Keywords
are the most important part of SEO. This is called the pillar of SEO.
If you want to be successful at blogging, you need to know what are keywords, how to research keywords, and how to apply keywords to posts.
In this age of SEO, Google is constantly updating its search engine optimization. We often have to fight to keep up with these updates. But the long-term rule of search engine optimization is "keyword research".
The keyword of search engine optimization (SEO) is a very important issue. It is not possible to rank that post without researching the keywords of the desired post before writing it. So, you may know how to find keywords to rank. Here you will find 10 blog SEO tips to rank higher on Google.
What are keywords?
A keyword is a word or a sentence made up of a few words. Normally, the keywords are what we search for in other search engines, including Google.
Usually, Google or other search engines can understand the poster content of a blog by focusing on the keywords. Based on this, Google sends visitors to your site.
SEO keywords example
When we search for something on Google or other search engines, what do we type in the search box? Of course, I write a word or a sentence. Here are some examples of keywords: Remember how you can make money online? Want to know about that. So what to write in the search box? Below are some keywords, you will understand that “what is a keyword with an example”?
- Earn Money Online,
- How to make money online for free
- Make money
- How to make money online
- Make money online now
Types of keywords and what are they?
There are usually three types of keywords.
Short tail keywords
Short tail keywords Keywords that are short are usually called short-tail keywords. The question that may come to your mind is how do I recognize short-tail keywords? For example, if the word "keyword" is a short tail keyword.
Mid tail keywords
Sentences that are neither too big nor too small are called mid-tail keywords. For example, the "online income", this sentence is in two words, so this sentence is called a mid-tail keyword.
Long-tail keywords
Sentences that use more than two words are usually called long-tail keywords. Such as "long-tail keywords". Such as “How to make money online”. Such sentences are long and fall into the long tail keyword.
What is keyword research?
Keyword research is a way to find out what people are constantly searching for by typing sentences into Google to find out about a specific topic. This research also reveals where that particular keyword is being searched from, and who is searching. Knowing the right information also makes it easier to rank your website for specific keywords using that information and data. So keyword research is very important to know what kind of content to write on your website, or how to write.
When researching any keyword, you need to know how many times people are searching for that keyword on the internet or what is the search volume of that keyword? What is the popularity of that word? There are many free tools and tools available to do keyword research. From there you can research keywords. If you are new, you can use the free keyword tool. But paid tools are always great.
If you can select a good keyword by doing research, it will be easier to SEO your post. We try to find out a lot on the internet. There are thousands of such people trying to find out about the same thing. If we use keywords on that topic in the article, your article will rank very quickly.
If you are an old blogger then you can get good results by using short-tail keywords. But if you are a new blogger then you will use long-tail keywords. Long-tail keywords tend to be less competitive.
Moreover, if you write a post with your desired keywords, there is no alternative but to do keyword research to know which blogs will be your competitors and what you need to do to rank that post. Only by doing keyword research can you get a clear idea about it.
How does keyword research work?
Here I will try to clear this point with examples. Suppose you are writing a post about a pizza shop. In this case, you must share a detailed post about its price and accessories along with highlighting its pros and cons along with all those features. In that case, your main or targeted keyword will be Best Pizza Shop. In that post, your main job will be to highlight all the issues of Best Pizza Shop.
In this case, when a person searches Google or other search engines by typing Best Pizza Shop, the search engine will first check all the posts about Best Pizza Shop in its database and show the best posts on the first page of the search engine. Search engines consider keywords to determine the ranking of a post.
Assuming you write a post about Best Pizza Shop. Before writing this post, you need to know what keywords people are searching for online for Best Pizza Shop, or what they want to know.
For this, before writing a post, you need to know what keywords are searched with Best Best Pizza Shop using various keyword tools, how much is searched per month. Keyword research is also about getting ideas on whether you can rank if you write about that keyword, what you need to do to rank.
Why is keyword research important?
We all know how search engine optimization has changed over the last ten years. And it is needless to say exactly how much competition there is in this market now. To survive in the storm of search engine optimization, you must do keyword research in a very accurate way. Only by doing the right keyword research and using that information is it possible to rank in Google search now.
First - you need to do keyword research to find out what kind of keywords are searched online by typing related to the topic you are posting.
Second - you need to do keyword research to find out how much is searched online by typing that keyword.
Third - if you write a post with that keyword-
- Can you rank,
- Who will compete with your post,
- What to do to rank posts,
- How to post
You must do keyword research to get an idea of all these things.
The importance and necessity of keyword research cannot be overwritten. In a word, the better you can do keyword research and organize the post, the faster your post will rank in search engines. Most bloggers don't do keyword research properly so they don't rank their posts despite having good articles.
Thanks to the ever-evolving Google search algorithm, everyone knows that rankings are no longer just a matter of creating content that matches what people are searching for. Rather, what you put the keyword in and how you use it is currently playing a very important role in that content.
In addition to the keywords that people are searching for a lot, the keywords that are searching less on the same topic are also very important now. And so keyword research plays a very important role in knowing what kind of keywords to use and how to use them in a particular topic.
Why is the proper use of keywords important?
Google's algorithm is currently updated so that Google understands which keyword you are using, and exactly how you are using that keyword. Google has always valued searchers more than content publishers.
Judging whether users will benefit from getting the right information on the content Search engines rank posts. So now you don't just have to use these keywords, you have to use that keyword properly. Otherwise, success will not be seen.
How to start keyword research?
There are many tools available online for keyword research. You must spend money to research the whole keywords. Because without the keyword research tool, it is not possible to do 100% keyword research. Almost all of the good keyword tools available online are paid. Without money, it is not possible to do full keyword research using those tools.
If you can afford to spend money, you must use a paid SEO keywords tool for keyword research. But if you don't have the money or time, you can do free keyword research with Google Keyword Planner to get a good idea about keywords.
What are keywords tools?
If you don't use good keywords in your article, you will never be able to rank in Google and the views will not increase. There are many free tools and paid tools available online. Using these keyword explorer tools you will be able to find good keywords so that your article can easily help in Google search engine optimization or SEO.
This research tool Keyword research is used by big bloggers and it is very easy to rank their articles. If you write articles in any language, you need to find keywords in that language. This makes it easier for Google to rank the article and show your article on the first page of the search engine. If you really want to use those keyword finder tools then you have to buy for the money. Below are some awesome keywords explorer tools-
- google keyword planner (Free)
- keywordtool.io (Free)
- ahrefs.com (paid)
- moz.com (Free + Paid)
- neilpatel.com (Free + Paid)
- semrush.com (free + paid)
Here are 6 keyword research tools, the best of which is google keyword planner. This is a free service from Google, so you can easily search for keywords with the help of the Google Keyword Planner free tool. You can research keywords from the rest of the keyword explorers.
How to do keyword research
In the discussion above, we learned that” what are keywords”? Now I will try to give you ideas on how to find keywords for an article.
Select topic
Make a list of what kind of articles you want to write and what kind of articles you will need for your business. In this way, initially separate 5-10 very important topics that are useful for your business. Now you need to come up with specific keywords based on these topics.
If you regularly update articles, then you should focus more on the topics that are quite popular or the topics from which you are earning money. Think like those who search. What would you like as a customer or visitor to the website you have? Think about what kind of keywords you were searching for. Suppose your website is built on top of SEO.
Now your purpose is to sell SEO software or tools. Since your website is on top of SEO, you will find many topics. Some of the topics are described below:
- Inbound marketing
- Blogging
- Email marketing
- Lead Generation
- SEO
- Digital marketing
- Social media marketing, etc.
Now you have to do keyword research on these topics. You need to see what kind of keywords are searched in these topics every month. How many people search with those specific keywords every month.
In addition to the main topic, you need to do keyword research in the same way with other sub-topics included in that topic. Also how many people are searching every month by typing these.
Find subtopics
Since you have already selected several topics, now you need to find some more subtopics of those topics. For example, since one of the topics of your website is SEO or search engine optimization, now you need to find out some more subtopics of that topic. Such as
- SEO Keywords,
- SEO Keyword Tools,
- SEO Meta Keywords,
- SEO Meaning,
- Onpage SEO Key,
- Off-Page SEO Key,
- SEO Checker etc.
He thought about subtopics and learned a lot. And this is how you break down a topic and come up with a very small topic. For example, now we need to figure out what is in the on-page optimization, such as meta description, focus keywords, keyword density, how many times the keyword can be used, etc.
There are several keyword tools out there that will help you find out which keywords are more likely to rank. Also, if you have been blogging for some time, then it is very effective to work on the keywords that people are using to find your website.
Use the Google Analytics tool to find out which keywords people are using to find your website. For this, you need to add your website to Google Analytics. Then you can easily find out your desired keywords from the organic search results of the website.
Find out the sub-topics of all the topics that you have found for your business and this way you will be able to find the exact keywords. In this case, always compare yourself to a customer and think about what kind of words or sentences a customer can search on Google.
Importance of related keywords
These related keywords play a very helpful role in finding the right keyword. If you search with a specific topic, what other types of words or sentences people search for with that topic will also come up. If it is difficult to find the right keyword, then you can also increase the importance of the specific keyword by finding this related keyword.
If you include topics as well as specific related keywords in your article, then Google will easily understand the content of your article. For example, if you search by typing "how to start blogging", some related keywords will also appear at the bottom of Google's search page.
The funniest thing started right now. If you search again on Google with one of these related keywords. Then the related keywords of that related keyword will come at the bottom of your search page. Let's say we do a Google search again with the related keyword "How to make money from a blog". Now the keywords related to this keyword will get results.
Finding related keywords and using them in content makes it easier to rank in Google search results. This way you will find more keywords related to your specific topic. However, there are many types of content strategy tools to find these, through which you can find out all the keywords at once.
Find long-tail keywords or big keywords
If you don't know the difference between a keyword and a long tail keyword, don't say that at first. Keywords are usually much shorter and more specific. Keywords usually contain one to three words. Long-tail keywords, on the other hand, are keywords that contain specific keywords as well as several other words.
Make sure your long-tail keyword has a specific keyword. Because it is very important to have specific keywords in the long tail keywords for ranking in Google. So let's think about "blogging" and "how to start writing a blog" or "how to make money blogging" - which are the keywords and which are the long tail keywords?
Understand that the term blogging is a specific keyword here, and the rest are long-tail keywords. One of which has the word direct blogging in it and the other has the word blog if it does not have direct blogging. It is important to understand that while it is very difficult to rank Google directly within the term blogging, how to start writing a blog is relatively easy to rank Google in this sentence.
Why is it easy to rank long tails?
Any particular keyword is much more searched in search engines. Also, the competition for such keywords is much higher. On the other hand, the overall search volume of long-tail keywords is good and the competition of these keywords is much less. And so when your keywords have specific keywords and long-tail keywords, the chances of ranking it increases.
Do research with competitors
It doesn't matter what the competitors are doing. The same thing applies to keywords. However, you need to do research on competitors. Because without research you can't take the right step to rank keywords. Even if your keywords are different, the ways to rank are the same. So do research on competitors to see how they are ranking a keyword.
If your keywords are among the keywords ranked by competitors, then you need to understand that you need to work harder on these keywords. Otherwise, you will not be able to rank above the competitors. And so, the types of keywords that are more difficult to rank, look at them later. Instead, focus on the ones you can easily rank and start working on those keywords.
SEMrush is a very nice tool to find out this competition of keywords. You can use some of these tools for free. And with that free part, you can find out which keyword to rank on your website for now.
How to do keyword research for free?
Even if you don't want to spend money, you can easily do keyword research by following some tools and tricks. However, in this case, you can not do a full job with a tool. You need more than one tool to do keyword research for free. Below are some of the tools that can be used to do the work of keyword research for free.
Keyword Research with Google Keyword Planner
Google Adwords Keyword Planner is one of the official tools of Google for Adwords Publishers. Google has introduced this tool to give advertisers an idea about their website keywords before they advertise. But since the Keywords Research option is open, both Adwords Publishers and Webmaster can use it. This is a very useful free tool for getting a clear idea about any type of keyword. You need to create a Google AdWords account to do keyword research with Google Keyword Planner. And that's why you need to use Gmail ID.
Do keyword research with KWFinder?
Although KWFinder is a paid SEO tool, you will get the opportunity to do 3 keyword-free research every day by having a free account in it. Create an account using your email ID at KWFinder to do keyword research with these tools.
Searching for any keyword in the search box of the KWFinder tool will also show related keywords on the left side. The related keywords will show how much is searched per month, how much is the keywords deficiency, CPC and PPC, etc. If you work with this keyword that will show on the right side of the blog may be your rival. Also how many backlinks they have etc. From all this information you can easily get ideas about your desired keywords.
Free Keywords Research with Ubersuggest Tool
It was recently created by popular webmaster Neil Patel. So far it is going to be used for free. It is very easy to do keyword research. Although this tool is free, it has almost all kinds of features.
The Ubersuggest tool has almost everything you need for keyword research. These tools have numerous SEO features.
Keywords research from Google search
This is a kind of simple trick. By following these tricks you can easily get ideas about any keyword from Google.
If you search any keywords in the search box in Google search box, many more keywords are automatically suggested. Here you will find some more keywords related to your topic suggested by Google. So you can easily find some more popular keywords from here.
How to use keywords in an article?
You don't just have to do keyword research. Research keywords need to be applied to your blog. Use the right keywords in the right place while maintaining the density of the desired keywords in the content you are writing about. The search engine will give importance to the post. You can make proper use of your chosen keywords by following a few steps below.
Use of Long Tail Keywords
If your blog is new and the rank of the blog is low, then you must use the big keyword next to the small keyword. Because it is very difficult for a new blog to get traffic from search engines with small keywords. In that case, you can use keywords of big and low competition.
According to most webmasters, using large keywords makes it easy to get traffic from search engines. As your blog gets older and ranks higher, you can use keywords that are smaller and more competitive.
Use of popular keywords
If possible, use keywords that are of interest to visitors. Topics that are rarely searched on the Internet will not be successful with keywords. If popular keywords are High Competitive, you can use them by adding some more keywords.
Keywords Density
Keyword density is how many times a word is in a post on your blog. Suppose you have 100 words on a page of a website, and you use keywords 5 times out of those 100 words. Then it can be said that 5 times the keyword has been used. The keywords density there is 5%. I think the keyword density of a website should usually be between 5-6%. Use keywords in the image and other important places in the post, including the first and last part of your blog post.
Take a look at the content
Now you need to focus on your content. At this stage, use specific keywords, long-tail keywords, and related keywords in the content according to the rules of on-page optimization. Then hopefully your keyword will definitely rank. Remember, SEO is not a specific one-day job, but if you want to maintain rank, you have to do SEO all the time.
In this way, the more pages you can rank your website using keywords, the more the value of your website will increase. Also, keep in mind that you have to do keyword research after a while. We have to see if people are still searching with those keywords!
Last word
In this post, I have tried to discuss what are keywords, why they are important, how to find the keywords, etc. If you still have any suggestions about this post, be sure to let us know in the comments. We value your feedback first.
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