Well, this is the case of the most website managers during it's life span. A High Bounce Rate suggests your website is failing to perform in the big stages or it is not quite useful for it's readers. There
are lot of digital marketers and website owners who are disgusted with
the issue of high bounce rate.
Even after working on the website, it's
on and off page SEO the bounce rate seems to have no bound. A
good bounce rate keeps your website some yards ahead than your fellow
competitors when in the case of fulfilling the audience's needs.
If
you are that guy having a lot of problems regarding bounce rate, you
have come to the right place. We will cover all sides regarding bounce
rates, what it is and why it is important and most importantly how to improve your website's bounce rate.
Regarding Bounce Rate - Get the Basics
Bounce Rate is an approximate measure of
how your readers are satisfied with the contents of your site. People
usually tend to read the first few lines and decide whether to stay and
read further.
High Bounce rate suggests that people are living pretty quickly after opening your site thereby not staying back and reading the contents Another basic duty of site owners is to improve Alexa rank of Website.
Bounce rate is the ratio of people opening your site and not surfing further any page
this leaving immediately to the total people. Your website has many
pages which we call Posts usually, people visiting only single page
counts for the high bounce rate.
Bounce rate is actually given best on the free tool Google Analytics provided by Google itself.
It gives you an rough idea about your average pageviews every week and
bounce rate in that week. GA uses a very simple method to calculate
bounce rate - dividing the number of view with bounce of each page by
total views of that page and then summing for all the pages.
View Bounce rate on Optimizely
Some Features of Google Analytics:-
Google
Analytics is a fantastic multi-facility tool to have an idea how your
website is performing in all possible aspects. Few of them are
mentioned below
✓ GA enables you to see your average page views, views per session, total sessions and average time per page.
✓ Allows you to have a comparison between the current and previous weeks -whether your score on metrics improved or reduced.
✓ Along with average time per page, it also states the exit rate which is another very crucial metric of performance.
If you closely observe, each and every metric or criteria is closely associated with each other. Suppose you have a
higher page views with high bounce rate,
that means your traffic is reasonably good but they are not finding
what they want in your site. The vice versa case suggests your content
is performing well but not able to gain attraction of people.
A perfect solution to this can be getting your content combined with an effective and surrounded Technical SEO
and thinking before sharing contents everywhere. People can just open
your site and leave which is not too friendly for good bounce rates at
all.
Bounce rate is a varying and open to discussion term which doesn't stick to permanent number always. It is being viewed differently by different experts and site owners.
However, according to most pundits and owners including me (I am not a pundit though), it is to be kept around the range of 25-60%
depending on the niches. This number applies to almost all of the
niches that are commonly available. However, Bounce rate may go through regular fluctuations
through different periods. Keeping in mind this figure, your goal
should be to keep the number as low as possible. According to
statistics, Wikipedia has some best bounce rate recorded in last few months.
Domain Authority is another measure that have a major effect on bounce rate. Read the full article on How to Increase Domain authority and rank higher on google search. This is very essential before going deep into this topic.
Possible Reasons for having a high Bounce rate on your Website
• The usefulness and effectiveness of your content plays the most vital role. If your content is not up to the mark, naturally people won't feel interested to read other blogs of you.
• Loading speed of your page also decided whether user is going to stay or not. If a guy clicks on your website and it takes eternity to load the intended page, why should he/she waste time over it and not go to any other sites?
Is your Website too slow to load? Check now
• User-friendly themes
and layout makes a sight look excellent and makes it different from
other ordinary websites. People love to hover through these kind of
websites.
Choose best Theme for your website
• Search Engine Optimization is the thing that makes your site appear in the first few pages of search results. When your page is not ranking, how can you expect it to be read?
4 Proven steps to improve Bounce Rate
The
most wanted question that is coming in your mind after reading all
these, how to improve or reduce my site's bounce rate. Hold on, we do
not give half informations about anything. In the below segment, you
will be mastering all the steps to gain a efficient bounce rate
1. Running HeatMaps:-
HeatMaps are tools which allows to have a look on your audience's behavior over time, when they are Keen searching and how many minutes they are staying on your page. This gives a rough idea to you on which pages you need to work on.
2. Website Recording Tool:-
This is a massive weapon to all the site owners out there. This can record user activites analytically, how they are navigating through, which page they are clicking the most. It can prove really elemental for sites having high bounce rate problems.
3. Work on outdated and poor content
With the flow of time, the old posts may become irrelevant and outdated. Some pages can have a heavy bounce rate which can affect the whole bounce rate score of your website. Hence, one have to look after the old and outdated contents and regularly update them.
4. Implement A/B testing
A/B testing is
a very useful testing tool for websites having fluctuating bounce
rates between high numbers. This can be used to diagnose multiple
elements of your website at a time and tell you which elements are
doing harm to your website.
Run A/B testing of your site completely free
Wrapping it up
By
the time of finishing the read, I assume you are curious enough and
therefore have already checked your site's bounce rate. Is that beyond
the allowed range mentioned above? Well then, this article may prove to
be a turn around for your website. Following all the steps can provide
your audience what they like and they will love to surf through your
website. That's it, problem solved.
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