Do you want to become a distributor or an online reseller of brands and products to earn money and be a self-entrepreneur?

I invite you to follow this article to the end to have an opinion on the many advantages of reselling in dropshipping.

How does becoming an online retailer work?

The basis for setting up an online business of certified resellers is the choice of business model. Indeed, it is an activity that offers you three main options to market, or sell innovative products.

Become a retailer: buy in bulk and then resell small quantities
Become a wholesaler: sell products in large quantities
How to dropship: sell a white label product without having a stock of products

"And here to become an online reseller or exclusive distributor, it is the business model of Drop shipping that interests us, because it allows you to start selling online without managing stock or taking care of logistics."

Everything related to logistics is the exclusive responsibility of your supplier:

Inventory management
Order preparation
Product distribution
Technical assistance
After-sales service (SAV)
Etc.

Your only mission is to resell all the products by taking care of the technical support and the commercial service such as creating a profitable commerce website and presenting the products on a Marketplace.

Several point-of-sale websites offer solutions dedicated to distributors and those who want to become online resellers or independent distributors. In other words, the site offers you an all-in-one tool to manage and create your official reseller website. As an example, here are some of them:

Prestashop
Woocommerce
Shopify
WordPress
Magento

Some reseller partner sites even offer you comprehensive training on the levers of reselling products on the internet and coaching to develop sales and succeed in this activity.

What's more, dropshipping is the best solution to make money on the internet with online business, because it does not require large investments.

Pitfalls to avoid when becoming an online retailer

From the moment you have chosen a business model, there are still steps on the choice of supplier or the creation of the shop to become an online reseller or seller of products (for example: graphic arts paintings, carpentry product with major brands, watches, organic store product, etc.)

To explain this, here are the pitfalls to avoid to successfully market or distribute products as an authorized reseller in online resale.

Imitate other online shops

Observing your competitors is what you need to do, it's called: competitive intelligence. You can also draw inspiration from what they do. On the other hand, imitating their actions is to be banned.

Competition on the internet is indeed increasingly tough, because many e-commerce sites are created every year. This makes the challenge more difficult because standing out becomes essential to have customers.

Also, to become an online reseller, you must create your own identity with an exclusive e-commerce site.

To make your own shop attractive, set up an online store with the design and atmosphere of your theme. Use the different web marketing levers, marketing tools and digital communication of your company.

Marketplaces are great places to start and make yourself known in the world of online resale. This is the type of place where e-merchant and buyer meet.

What's more, marketplaces are authorized reseller sites that are well referenced in general. By putting your products there, you will benefit from their free referencing and visibility. You will increase your traffic to increase your turnover.

Choosing a Supplier too quickly

It is imperative to choose your dropshipping supplier to become an online reseller, because it is he who will be in direct contact with your customers. He must therefore have an irreproachable professional sense, especially with regard to the quality of the product and the quality of the delivery.

Many resellers rush to choose their supplier because they are eager to open their online store or because the supplier has a wide range of products that fit their theme.

However, choosing a supplier too quickly is a big mistake. The catalog is not the only criterion that counts, you must also look at the services of the supplier.

Therefore, it is necessary to read the general conditions of sale (GTC) and the legal notices. Also check the logistics department:

Compliance with the indicated delivery time
The punctuality of the delivery person
The condition of the packages at the arrival of the delivery
Etc.

It is advisable to do a test yourself to check this service.

If you have trouble finding a supplier, join a network of specialized resellers with the right communication tools in order to earn an interesting additional income. They will help you get the list of the right suppliers by knowing their assortment of products or what products are available from them.

Neglecting the writing of product sheets

The product sheet is essential for natural referencing and for prospects. He must inform Internet users before they make any purchase. So, to become an online retailer, product sheets are very useful during the buying journey.

In case you want a full expansion of your online business, you have to work on writing your product sheets. Quality and originality are the criteria of a good product sheet, because it arouses the appetite of customers.

The good writing of the sheets means:

Impeccable spelling
Properly structured sentences
Original phrases
A non-copied product sheet

All this will only be beneficial for potential customers and search results. Viewing details is also very important.

Note: You can also consult our guide to find out if dropshipping is really profitable or not. You can discover on this article: first, how to define if Dropshipping is profitable, then, how to make Dropshipping profitable. And finally, the mistake not to make for a profitable Dropshipping.

Contact only one supplier

It is important that you find a niche to become an online retailer or distributor, but you need to diversify your offerings and become a partner with several brands.

For example, if you sell sewing products and you have a supplier, don't just offer their products. Expand your product lines by selling products from other suppliers or wholesalers.

Forget SEO and SEA

Traffic to your specialized dealer or authorized distributor site doesn't come easily. We need marketing levers such as Search Engine Optimization (SEO) and Search Engine Advertising (SEA) which are very effective levers.

Also, think about the strategy you will adopt with these webmarketing levers before your launch to become a dealer.

SEO easily generates traffic, and this, in a natural and spontaneous way. The SEA, meanwhile, quickly boosts your visibility allows you to be quickly known to generate sales.

By avoiding these pitfalls, you will get good results and succeed in becoming an online reseller. Even if it is a different concept from traditional e-commerce, the rules remain the same.

Some tips

You have to invest in a distribution network to become a salesperson in terms of independent sales to ensure the development of your sales, be very rigorous regarding: