What is Google Analytics for? How to use it?

Many of them are in the internet world and have less knowledge, they wonder what google analytics is and its function, in this short article we will deal with this topic and see some concepts and analysis. Many of them are in the internet world and have less knowledge, they wonder what google analytics is and what is its function, in this short article we will deal with this topic and we will see some concepts and analysis.

What is Google Analytics for? How to use it?

When it comes to analytical topics, we can say that they are relatively new, they emerged in the mid-90s and have been used massively since 1995 by the IT department; It is currently called IT.Initially the intention was to be aware of the workload of the servers as all their activities were recorded in a registry called a log.

New tools or software that initiate this analysis process poll these logs and generate a sequence of data in a graphical platform, the log is made up of 18 data sets, starting with the IP address and continuing with data access details.

What is Google Analytics?

A utility that allows you to track websites, blogs, and social networks. Also, it makes available default and customizable reports. As indicated in its entry on Wikipedia, Analytics "gives group information about the traffic reaching websites according to the reception, profit, mechanism, and conversions carried out on the website".

In fact, it performs its function in diverse and significant aspects:

• The number of visits.
• Their duration.
• Traffic sources.
• Visit the pages

what is this

Google Analytics is used to monitor the state of the website, basically, it is a web exploration utility, with which you can get different types of information from the site, such as the number of its visitors or the evaluation of conversions, for example, all of them the actual stage. With this information, it is possible to make better decisions about what elements to change or optimize or what new things to implement to benefit the website's objectives.

How does Google Analytics work?

Google Analytics uses "cookies", which are pieces of JavaScript that allow websites to investigate and obtain data about the movements made by users when they visit our website or application. All information provided by Google Analytics through cookies is information of considerable value, as it allows us to establish new marketing strategies and SEO positioning with the aim of optimizing our conversions on the web.

Data we collect from users through cookies is sent to a profile we set up in Google Analytics. For its part, Google Analytics collects all information and indicates through reports, once we have added the tracking code on all web pages.

What are Dimensions in Google Analytics?

Dimensions are qualitative characteristics of data that we can extract. For example, we may segment data on our website by country extension. There are also secondary dimensions and custom dimensions. If we analyze the URL of the page in question, we can extract information through secondary dimensions.

Importance of Google Analytics for Marketing Strategies

Reviewing user-generated data on your website is critical to optimizing its performance and consequently increasing your sales and achieving your goals. Google Analytics is one of the most powerful free tools that Google offers us to calculate the metrics of the websites they make available.