How to Convert Blog Traffic into Lead & Sale in 2023

Everyone can bring traffic to their blog site by doing some easy tasks. But how many of us can convert them into leads? Not everyone can do that. But yes, there are some secret tips about how to convert blog traffic into leads. Want to know those secrets?

Converting blog traffic into sales has never been easier. With web analytics tools, it’s easier than ever to track your conversions and keep up with changes in your marketing strategy. But converting blog traffic into leads is a more difficult challenge.

There are lots of different techniques, and they all depend on the type of blog that you have. In this article, we’ll share a few tips for you to use on your own blog and generate more traffic from one source. Also, we will introduce you to some must-needed tools to bring a huge amount of leads so easily.

Why You Are Not Getting Leads From Blog?

Most people think that lead generation is a very easy process. They think that you just need to put up some ads and then start receiving leads within a few days. But this is not the case. There are many reasons why you are not getting leads, and most of them can be solved through proper planning. In order to create a proper plan first, you will have to find the specific reasons. Here are some possible reasons why you may not be getting leads-

Website Content: Your website content isn't interesting enough to keep customers engaged long enough to buy anything from you, or it's written poorly. So potential customers can't understand what value they will get by buying from you, and there is no trust factor. Because potential customers don't believe that what they read on your site is true. Especially if it's written poorly without any proof of credibility provided by a reputable source.
Poor Marketing: You're sending out emails to people who are not interested in what you offer, or they have already purchased from you in the past. So they won't be opening your email again and also doesn't help you generate new leads for your business.
Landing Page: Your blog or landing page has too much text on it, and it is difficult for visitors to digest all of the information provided there without getting bored with reading it all day long.
Non- Specified Approach: Your messaging is confusing and needs to be streamlined. So it's easier for people to understand what you do and how they can benefit from it, or they simply don't know who you are at all yet!
Wrong Audience: The key to a successful content marketing strategy is identifying the right audience for your product or service. If you are targeting the wrong audience, then you are going to lose money and end up wasting time as well. A lot of people make the mistake of targeting the wrong audience. This is because they don't know what their audience wants or how to reach them.
Poor Website Design: Poor website design is the main reason why you are not getting leads. The design of your website or blog should be simple and clear to avoid confusion and make it easy for people to find what they are looking for.

Why is it so Difficult to Drive Traffic & Generate Sales?

Have you ever wondered that driving traffic and generating sales online is so tough? I think you are if you are a marketer or blogger like me. But why that so! Well, the main reason is that most people don't know how to do it. Some of the reasons are:

The market has been saturated with too many companies and not enough buyers.
There are a lot of sites out there competing for the same thing, which makes it difficult to get noticed by customers.
Many people have become jaded from online marketing, and so they don't want to buy anything from anyone anymore because they've seen too much junk before in their inboxes or on social media feeds, etc.
Not knowing what type of content people want to read.
The internet is growing exponentially, and more people are getting online.
It is not just about traffic anymore. It's about sales now as well.

What Content Types Do You Think Convert Better Than Others?

There are many different types of content out there, but some do better than others. The most popular content types are blog posts, eBooks, and white papers.

Blog posts convert better than other content types because they give you the chance to write about your expertise in a way that will entice people to subscribe or purchase your product.

Ebooks also have a high conversion rate because they provide valuable information on topics that people care about, and the information is delivered in an easy-to-read format. Now, what do you think? Why am I saying all those to you? This is because to generate a lead. You need to understand a lot of things. Without understanding the above reasons, you can't understand today's topic's importance. However, it's now time to explain to you how to convert blog traffic into leads. Here it is discussed below.

How to Convert Blog Traffic into a Lead in 2023

Whether you want to build a business or just get more customers for your existing one, traffic is one of the most important factors in converting visitors into leads.

While there are plenty of tools that help you with SEO and social media marketing, there is not much that can be done with blog traffic. So how can you bring traffic to your website and then convert them into leads! Here are the tricks. Below I will mention some must-needed tools that will not only help you to bring leads but also you will be profitable more than ever. All you have to do is create a proper plan about how to use those tools and get 100% use of them.

1| Landing Pages

A landing page is a single web page that represents the "home" or starting point for your website.

It is usually the first page people see when they visit your site, and it includes a call to action that encourages them to take action, such as filling out a form or downloading a free eBook.

The goal of this landing page is to convert blog traffic into leads by getting visitors to complete the desired action on your website. Landing pages are often used with forms but can also be used without them, as long as there's some kind of call-to-action that encourages people to take action.

Unbounce is a landing page builder that lets you create high-converting landing pages without any coding knowledge. It's easy to use and comes with several features that help you make the most of your marketing dollars.

The Unbounce Features:

Drag & Drop Builder - Create beautiful landing pages without ever touching code.
Content Marketing Automation - Save time by setting up automation to manage content marketing, such as emails, blog posts, social media shares, and more.
Social Media Marketing Automation - Create social media posts with just a few clicks or send email campaigns directly from Unbounce.
Mobile App Landing Page Generator - Generate mobile-optimized landing pages for iOS and Android devices in seconds!

2| Live Chat & Support Desk

Live chat is a feature that helps users get in touch with your company or website. It can be used as a conversion tool to convert blog traffic into leads because people are more likely to talk to someone online than they are in person. If you have a blog, live chat can help you convert traffic into leads. One of the benefits of using live chat is that it's able to provide real-time answers to your customers' questions or concerns. It also allows you to create a community around your blog and interact with readers on a personal level.

But what is the best tool that experts recommend for live chat? There are many tools for that, but I personally like Freshdesk. Why? Because-

You can easily integrate Freshdesk into your website to provide live chat and support. This is a cost-effective option as it only requires a single server without the need for expensive hardware.

If you are looking for more features such as unlimited agents, custom themes, spam filtering, and more - then it is recommended that you go with an all-inclusive solution like LiveChat Ultimate.

The Freshdesk Features:

It is easy to use and navigate
Freshdesk has a large number of integrations, making it easy for your customers to sign up for services and offers from your website
You can add live chat features on top of any other product or service
Provides quick resolution for issues that arise in order to minimize the negative impact on business operations.
Helps improve customer satisfaction and retention rates by providing a 24/7, real-time experience for the customer.
It provides the opportunity for companies and brands to communicate their message clearly and quickly without having to rely on word-of-mouth advertising methods.

3| Web Push Notification

A web push notification is a text-based form of website traffic conversion. This system gives your visitors the option to sign up for your email list. It also provides them with a link to your website where they can make a purchase or find more information about you.

It can be very effective in increasing traffic to your blog, landing pages, and social media profiles. Additionally, you can also use these push notification for lead generation purposes by creating a signup form where people will have to enter their email addresses. In order to receive more information about your business and products. To do this, OneSignal can be a perfect tool for you. The reasons can be determined by understanding what the Features of OneSignal.

The OneSignal Features:

OneSignal is the best way to manage your products web push notifications and alerts.
Send personalized push notifications or trigger broadcasts for targeted audiences.
Monitor and manage all your notification campaigns in one place with real-time analytics, insights, and reports.
Track click-through rates on mobile apps with OneSignal Analytics. This provides an instant overview of your campaign performance without any coding knowledge required.

4| Newsletter Popup Forms

Popup forms are one of the best ways to convert traffic into blogs. It provides a powerful way for people to interact with your website, sign up for your newsletter, or make an order. They can also serve as a form of customer engagement that helps you build stronger relationships with your audience and boost conversion rates. There are many popup form tools that you can use to create and send newsletters. One of the most popular among those is Constant Contact. which is a provider of online contact management tool for small businesses.

Constant Contact offers an affordable solution for getting your name out there with email marketing campaigns and newsletters.

However, Popup Forms Offer Three Main Benefits

Engagement: People who land on your site have already shown interest in what you're offering and might be ready to buy from you. Using popup forms allows them to get more information about what they're looking at without leaving the page.
Conversion: Your visitors may not be ready to purchase just yet but will want more information about what you're offering or how it works before committing to a purchase. With popup forms, they'll have another opportunity to give you their contact information. So that when they are ready, you can send them an email letting them know about new products or services that fit their needs better.
Customer Retention: The last thing people want is a sales pitch – especially if they don't feel like they need it right now! But by providing value-add content via popup forms that are interesting and relevant, customers will stay engaged with your brand long.

5| Opt-In Forms in Header

Opt-in forms in header are a powerful way to get leads and make sales. When you put your opt-in form on the header of your website, it can be seen by many people who visit your site.

When they fill out the form, they will be given an email address that they can use to contact you. You can then send them follow-up emails or add them to a mailing list. The best thing about this is that when visitors come back to your site, they are reminded of their decision. So which one is best for opt-in forms in header? For me, it's the GetResponse Form. GetReponse Form offers services for building and maintaining an email list. It helps in improving the conversion rate of emails, increasing ROI, and boosting profits.

It has a clean design which helps it stand out from other sites, and also has a lot of features that make it convenient to use. This is the main reason why I recommend this to everyone.

The GetResponse Form Feature:

• The ability to create campaigns with different themes and content.

• A customizable landing page that is mobile-friendly.

• An easy-to-use drag-and-drop editor which lets you easily build landing pages without needing any coding knowledge or experience.

• Integration with Google Analytics to track campaign performance.

6| Opt-in Forms Inside Videos

Opt-in forms inside videos can help you to get leads quickly. Because they are very easy to use and do not require any special skills.

You need to create a video, embed an opt-in form on the video player. After then provide the necessary information that your audience will be required to provide in order for them to subscribe. This is a fast way of getting leads without having any technical expertise. Now the question that arises is which tools do I use to opt-in forms inside videos? Here it is.

Leadplayer is a video popup platform that can be used to generate leads for your business.

The Leadplayer Features:

Video Popup Builder - Create, design, and upload your own custom video popup templates in minutes with their intuitive drag-and-drop interface.
Facebook Lead Generation - Get more conversions by sharing videos on Facebook! Simply add the URL of your videos to your profile and watch them play automatically in a new window on each click or share.
Mobile Marketing - Reach out to new customers from their mobile devices with our native iOS and Android apps. This allow you to create targeted marketing campaigns for all types of businesses.
Analytics - Track visitor engagement across all campaign channels so you can get the most out of every customer interaction.

7| Know Your Targeted Audience

Google Analytics is a free tool that helps marketers track their website's traffic, conversions, and marketing activities.

A key feature of Google Analytics is the ability to view which pages visitors are visiting most often. You can use this information to improve your content strategy for different types of audiences by focusing on the most popular sections of your site or blog.

For example, if you have a blog about cooking recipes, you could create an article about healthy snacks to post on different sections of your site. In order to attract readers who are looking for healthier options.

The Benefits of Using Google Analytics

It provides an insight into what type of content is working best for you and helps you improve it further.
Helps understand which pages on your website visitors spend the most time on.
Also, it will help you increase conversions by understanding where people leave off in their journey when they visit your website.

What are Some Top Tips For Driving Traffic to Your Blog?

We all know the importance of good content marketing, but what about driving traffic to your blog? This guide aims to help you get more traffic to your blog and develop a sustainable business. Here are some tips to help you drive more traffic and maximize the benefits of your blog.

Write compelling headlines for your blog posts that entice readers to click and read.
Have a clear call-to-action at the end of each blog post, like "Leave me a comment below if you have any questions!"
Give your user do a live chat with you.
Optimize your blog posts, so they appear in search engine results pages (SERPs).
Share your content on social media platforms like Facebook, Twitter, LinkedIn, Instagram, etc. This will also help increase traffic to your website or blog. In this case, Opt-in forms inside video tools will come in handy.
Use SEO strategies such as keyword research and link building to improve rankings in SERPs and drive more traffic to your site or blog via organic search traffic from Google.
Try guest posting on other blogs related to the topic of your blog post so you can drive additional traffic back to your own site or blog with little effort.
Create an email list signup form on your website or blog that captures emails of interested visitors who want more information about what you offer.

Final Thoughts

In today's post, I have tried my best to give you an overall idea about how to convert blog traffic into leads. From the landing page to analyzing your website traffic, there everything was explained. Don't you think this is the only content to get your targeted sales easily?

However, we hope you enjoyed reading this article as much as we loved creating it! Also, if you have any suggestions on blogs and websites to post your free content on, please let us know in the comments

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