What is the Rich Snippet and the Featured Snippet for SEO?

Rich Snippet and the Featured Snippet for SEO

A rich snippet, or a piece of content, is the main link that Web customers have with your webpage after they go to Google and make their query. How do you get their attention to get into your website? 

At this point We need to inform you about captions, the information that Google provides on its results pages. We'll see what it does, and we'll introduce you to how anyone can improve your website.  

 

 

We started!

What is a snippet?

Caption is abstract of content material provided by Google within the results it produces within the SERPs. That is, a piece of content material that attempts to crawl a web page that a person will find if he or she decides to find it. click on the URL.

 

Includes information you include in the title and meta tags, and URL. Often the author of that content can be seen; That is achieved thanks to the latest SERPs tags.

This abstract content feature is mechanically generated every time a person filters his query inside a search engine. Google itself selects and displays information to customers.

In fact, the search engine in the process of introducing different captions

Because of this fact, each time we put a key phrase into a search bar, Google tries to show us more effective pages that respond to that person's purpose and include these key phrases.

Let's look at this example:

When we search «Pizza Recipe» Google discloses this result:

As we type “Make a pizza” you will notice that the captions are subtly changed:

What are the captions on your search engine optimization strategy?

Any search engine optimization strategy can set completely different goals, however with a focus on achieving and improving the online presence resulting from all hopeful penalties, compared to an increase in natural visitors that will, suddenly, increase the chances of changing leads. in hopes. and total sales of the business.

 In the case of captions, which can be provided immediately and not directly to improve CTR and website layout.

And the fact is that the more information, the more appealing and engaging our piece of content appears to be within the Google SERPs, the more it seems to extend the CTR and visitors to our website.

Fully customize captions to improve your site's search engine optimization. Includes copying techniques, emoji, and symbols within metadata, as well as keyword phrases. This can greatly enhance the natural visitors to your website.

What is the difference between rich captions and featured captions?

Each caption of the written content appears in the Google SERPs. However, there is an important difference between rich captions and included captions.

Let's take a closer look at each of them.

 

1. Type of content

rich captions can be of different types, in accordance with the search engine optimization or the webmaster's personal preferences when describing them.

Usually it is time, units of information, information, books, queries, or moreover this is marked “…”, a type of product or software program, among others.

In his section, inserted captions can be texts, numbered lists or letters, tables, and in addition video effects that often appear on YouTube.

2. The origin of the content

One of the biggest differences between Wealthy Snippets and Featured Captions is how all kinds of content is created.

In that case rich captions, you can create them on your web page using HTML markup. This helps serps find information and display it as search results on their search results pages.

However, inserted captions are text captions that Google created by handling them. Also, for the purpose of answering a person's query, the search engine retrieves relevant content from pre-displayed web pages.

3. The place where Google reveals the caption

When it comes to displaying captions, Google makes a big difference between rich captions and embedded captions.

a rich captions appear in the same location because the captions themselves before embedding rich text content. That is, by entering a type of episode you will not gain positions within the SERPs, because it is not a rating problem.

However, you will be able to identify it because the person will be able to see this additional information, giving you additional information that you may decide to click on your website.

On the contrary, inserted captions always appear in the zero-level search engine, that is, at the beginning of the SERP, before the search results revealed by Google.

Easy ways to improve captions?

It is clear that well-executed stories are the ones that give the best results. And with captions it happens this way; There are many web pages that do not care about the content of rich past captions and keyword phrases that Google need to see.

However, customers are the ones who decide to authorize websites through the visitors who will produce them. And that is where one can use captions for your website.

Analyze key phrases

Excellent keyword research is essential for capturing any search engine optimization and digital marketing strategies.

It makes sense to simply do that keyword analysis when you end up getting ready for the content on your website, compared to weblog articles or coming to build your website.

Take these same levels when creating captions; If you have a specific keyword that you need to rate your content, take the opportunity to combine it into rich captions.

See what your competitors are doing

That is more important than you think; There are many websites that look out for themselves, forgetting to investigate related information made by their competitors.

For example, imagine that you are an Internet marketer; It is very important that you understand the return, reduction and promotion offered to your opponents, among the various related information.

Above all, note and write down what you do not have when you keep analyzing your opponents. As a result of the fact that when customers search for certain information and do not find it among the content pieces of caption, it is much easier for them to stop clicking on that result.

Title words

That is the most powerful part of the caption because it is so fun and attractive to the customers. Have you ever stopped to think about what number of other guests you are missing out on?

It is important to include keyword phrase and, if possible, at the beginning. However it is not the only related thing you should have in mind.

Below are some suggestions on how to write more eye-catching articles, with which you can get the best CTR:

✊ Write down all the in-house articles approved by Google. There is nothing worse than an ellipsis-deprecating article. The best thing to do not exceeding 58 characters to confirm it may seem complete.

✊ Specify a certain amount a person will get it if he decides to click on it.

✊ Insert CTA invites you to take action. To do that, you can help yourself with moving actions because they usually work very well.

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Create a fun URL

Even if it doesn't seem to be the case, Easy to remember URLs, or by building within the loaf of bread, for example, it greatly helps customers to take the initiative to access your website.

Create classes for that information in the best way to value your content in the URL itself. And it is not necessary for the keyword phrase to be within it; the most powerful thing is to show readability and get someone to enjoy the best technology when they are on your web page.

Write an outline with a simple writing system

The outline meta tag allows you to write more text content than within the title. You can get 160 characters, though we suggest you do not exceed 156.

In that little piece of text content you should have the ability to get someone to resolve on your website when answering their question.

To find this, you need to use a copy system that can work very well and that can be very easy to improve. AIDA, which means Abbreviation, Desire, Curiosity and Movement:

Consideration

Draw customers' eyes using the characters that make up your caption.

Be careful not to abuse the icons. Not by placing WhatsApp faces; search for different types of symbols such as confirmation of the unknown, for example.

Curiosity

For this part of the caption content you should have the ability to arouse personal curiosity about the essence of your content. Take the opportunity to focus on profit, and it always leaves the aura of the thriller. You do not have to reveal everything.

Looking for

Here it is important to write one thing that makes a person click. For example, and follow the example of your online retailer, use the shortfall policy, compared to the top suggestion or promotion time limit.

Movement

Namely CTA complete conviction) to see your website contradict the rest of the options presented by the Google webpage.

Easy ways to edit rich captions?

A rich snapshot however HTML code tags that you recommend for URL content, to prepare you have two options:

1. Google Search Gallery

Go Google Search Gallery and retrieve information from the JSON-LD code (which may be useful to Google) for rich captions selected from your website.

2. Scheme

Browse to schema.org, a language that highlights systematic information with many rich codices that you can easily use.

conclusion

We are at a time when Web customers are receiving an ever-increasing amount of information. Finding our content that we will deal with a wide variety of opponents who appear on a daily basis, in many situations, a task that requires a certain ingenuity.

This is a caption for a text-based content summarize with just a few characters every problem that took you creating your content and posting it on Google.

Keep each part of the upgraded pieces, and you will win on the most effective visit within CTR.